At PSE, we’re always looking at ways to combine creative thinking with more sustainable production methods. Our latest project, a 5ft phoenix, created entirely from recycled cardboard, is a good example of how impactful design can work alongside environmentally responsible p At rint and production.
Created for RS Components, the phoenix was designed to support messaging around innovation and sustainability, while showing how recycled materials can still deliver a strong visual impact.
Bringing the Idea to Life
The brief was to create a centrepiece that reflected both innovation and sustainability. The phoenix, a symbol of renewal and transformation, felt like the right fit for the project. Using recycled cardboard as the primary material, the installation highlighted how creative display production and sustainable print solutions can work together in a practical and visually engaging way.
From the initial concept through to production and build, the project focused on creating something eye catching while keeping material choices and waste reduction front of mind.
Project Highlights
- 5ft bespoke cardboard phoenix
- Produced using recycled cardboard
- Designed to support sustainability messaging and brand engagement
A More Sustainable Approach to Print and Production
Sustainability continues to become a bigger consideration across print, Direct Mail, and creative services. Projects like this show that physical marketing materials and display installations can still create impact while taking a more considered approach to production.
By using recycled and responsibly sourced materials, alongside careful design planning, the project helped reduce unnecessary waste without losing the creative element.
Creativity Across Print, Display and Direct Mail
Physical marketing continues to play an important role in helping brands create memorable experiences, whether through event displays, branded installations, print campaigns, or Direct Mail activity.
At PSE, we work with brands across creative services, print management, production, and campaign delivery to help bring ideas to life in a way that works for both the campaign and the customer.
The recycled phoenix also supported RS Components in highlighting sustainability across the business, while demonstrating how thoughtful creative and material choices can still deliver strong visual impact.
Looking for More Sustainable Print Solutions?
If you’re looking at ways to make your next campaign, display project, or Direct Mail activity more sustainable, we’d be happy to have a conversation.
From creative services and print management through to production and campaign delivery, at PSE work with brands to explore practical ways to reduce waste while still creating marketing that stands out.
