Happy Love Paper Week! At PSE, we know that paper is more than just a material—it’s the foundation of what we do. In an increasingly digital world, paper remains a powerful and sustainable medium for communication, engagement, and creativity.
Why We Love Paper
From beautifully designed Direct Mail to books, packaging, and art, paper has an irreplaceable role in our lives. Unlike digital messages that can be easily ignored, a well-crafted mail piece has impact—it’s tactile, memorable, and delivers results.
And when it comes to sustainability, the facts speak for themselves. While only 18% of people believe that paper recycling rates exceed 60%, the reality is far better—79% of paper is recycled in Europe, making it the most recycled material of all. With responsible sourcing and efficient recycling processes, paper remains a renewable and circular resource.
The Role of Paper in Direct Mail
At PSE, we’ve seen first-hand how print marketing can drive response rates and build stronger customer relationships. With the right strategy, creative approach, and high-quality materials, Direct Mail delivers cut-through in a crowded digital landscape—all while being part of a responsible and sustainable supply chain.
Join Us in Celebrating Love Paper Week
Whether you’re picking up a book, receiving a piece of inspiring mail, or just appreciating the craftsmanship of print, take a moment this week to celebrate the power of paper.
Want to learn more about how we ensure responsible marketing? Visit our Sustainability Page to see how PSE is committed to sustainable print solutions.