One Piece Mailers: A Focus on Formats
One of our favourite formats because of its versatility, one piece mailers (sometimes called a self-mailer) are a popular choice for retailers across the UK, and we thought we’d delve a…
Posts by Gemma Hussey
Approaching 30 Years of Success: The PSE Story
PSE began in September 1995, when two brothers (Rob and Phil Newton) set up shop in a small Worcestershire barn. With a straightforward business plan to sell printed stationery—drawing on…
Webinar: Mastering Direct Mail – A 6 step approach that delivers a great ROI
We did it! We hosted our first-ever webinar, ‘Mastering Direct Mail’, in partnership with the DMA on Tuesday 17th September. As DMA Gold Award winners we loved the opportunity to…
80 Days to Black Friday: How Direct Mail Can Supercharge Your Sales
With Black Friday just around the corner, businesses are preparing for one of the busiest and most competitive shopping days of the year. And with only 80 days to go,…
What is PSE Doing to Promote Sustainability?
Having been involved in the print industry for nearly three decades, and with paper being a huge part of what we do, the question of what PSE are doing to…
Understanding GDPR and Legitimate Interest for Direct Mail Marketing
The General Data Protection Regulation (GDPR) is the cornerstone of data privacy protection within the EU. For direct mail marketing agencies, understanding and leveraging the concept of legitimate interest under…
The 2024 General Election: Key Insights and Data Strategy
The United Kingdom recently experienced a significant political shift: after 14 years, the Conservative government has been replaced by a Labour-led government. This change has led to notable shifts in…
The Five Sustainability Questions Marketers Are Thinking About
Sustainability and marketing should go hand-in-hand. As a direct mail agency, we plan, create, and send countless printed catalogues, letters, mailers, and postcards every year. Because of this, sustainability is…
Postcard Mailings: A Focus on Formats
Postcards are the UK’s most popular direct mail formats. While they are cost-effective, they offer many other benefits. We’ve summarised those postcard mailings formats below using our years of experience.…
Catalogue Mailings: A Focus on Formats
Catalogue mailings have served as a powerful tool for winning clients and growing businesses since 1861. Their impact remains strong more than 160 years later. Drawing from our decades of…