Posts by Gemma Hussey

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How Hotel Chocolat Turned Print From a Headache Into a Competitive Advantage

A hundred stores. Dozens of SKUs. Price labels, window graphics, uniforms, POS displays and a marketing team that was supposed to be doing something else entirely. That was Hotel Chocolat’s…

Guides Industry insight

B2B DIRECT MAIL MARKETING

A targeted way to reach decision-makers and drive results B2B marketing is about reaching the right people, at the right time, with a message that lands. While digital channels play…

Founders Industry insight News Resources

One Week On: What the JICMAIL Super Touchpoint Report Really Means for Marketers

One week on from JICMAIL’s latest webinar and the release of its Mail: The Super Touchpoint report, there’s been plenty of discussion around what it means for the future of…

Addressed Mail Industry insight News Resources

JICMAIL and TGI announce ongoing data integration while the Direct mail channel posts record levels of digital performance in Q4 2025

JICMAIL reports that the proportion of mail driving website visits has reached its highest level in five years. To help marketers plan across the increasingly effective mail channel, JICMAIL has…

Industry insight News Print Management Resources Sustainability

PSE Carbon Balancing, 2025 Results

At PSE, responsible marketing is part of how we work, not an afterthought. As a Direct Mail agency, we know paper is a powerful channel, and we also know it…

Industry insight News Print Management Resources

Love Paper Week: Celebrating the Real Story of Paper

At PSE, we’ve spent three decades working with paper, not as a legacy medium, but as a powerful, purposeful channel. That’s why Love Paper Week matters to us. Love Paper…

A member of the PSE Agency team analysing JICMAIL data.

Industry insight News Print Management

PSE Retains JICMAIL Platinum Partner Status

PSE is proud to announce the renewal of our JICMAIL Platinum Partner status for another year, recognising our ongoing expertise in planning, measuring, and evaluating Direct Mail campaigns using data.…

Addressed Mail Automated Mail Business Mail Door Droos Door Drops Guides Industry insight Partially Addressed Mail Resources

HFSS and the Future of Marketing. Where does Direct Mail Fit?

With HFSS legislation now in place, brands are navigating a more complex advertising environment. Restrictions across digital and broadcast channels mean marketers need to think carefully about how they communicate,…

Addressed Mail Guides Industry insight News Print Management Resources

The Power of Paper, Looking Ahead to 2026

As we look towards 2026, marketing continues to move faster, become more complex, and demand greater accountability. Audiences are exposed to more messages than ever, across more channels, with less…

Business Mail Guides Industry insight News Resources

Which Industries Benefit Most from Business Mail and Why?

Understanding Business Mail Business Mail is addressed communication sent to an individual that contains information such as financial or loyalty statements, administrative updates, or appointment notifications. It combines practical purpose…