PSE Carbon Balancing, 2025 Results
At PSE, responsible marketing is part of how we work, not an afterthought. As a Direct Mail agency, we know paper is a powerful channel, and we also know it…
Posts by Gemma Hussey
Love Paper Week: Celebrating the Real Story of Paper
At PSE, we’ve spent three decades working with paper, not as a legacy medium, but as a powerful, purposeful channel. That’s why Love Paper Week matters to us. Love Paper…
PSE Retains JICMAIL Platinum Partner Status
PSE is proud to announce the renewal of our JICMAIL Platinum Partner status for another year, recognising our ongoing expertise in planning, measuring, and evaluating Direct Mail campaigns using data.…
HFSS and the Future of Marketing. Where does Direct Mail Fit?
With HFSS legislation now in place, brands are navigating a more complex advertising environment. Restrictions across digital and broadcast channels mean marketers need to think carefully about how they communicate,…
The Power of Paper, Looking Ahead to 2026
As we look towards 2026, marketing continues to move faster, become more complex, and demand greater accountability. Audiences are exposed to more messages than ever, across more channels, with less…
Which Industries Benefit Most from Business Mail and Why?
Understanding Business Mail Business Mail is addressed communication sent to an individual that contains information such as financial or loyalty statements, administrative updates, or appointment notifications. It combines practical purpose…
Door Drops Deliver: The Measured Power of Attention and Action
As marketers continue to seek channels that balance reach, engagement, and measurable return, the latest DMA and JICMAIL Door Drop Report 2025 makes one thing clear: Door Drops deliver. Once…
Why Strong Data Is Essential for High-Performing Direct Mail.
Data is the backbone of every successful Direct Mail campaign. Before you think about creative, audience strategy, or postage, the most important place to start is with clean, accurate data. When your data is…
Door Drop Trends: What is driving growth and who is leading the way,
The latest DMA and JICMAIL Door Drop Report 2025 paints a positive picture for the channel, showing clear growth in both spend and volume. Marketers are re-engaging with Door Drops…
7 things every Marketer should know about Door Drop Marketing
The latest DMA and JICMAIL Door Drop Report reveals a clear picture: Door Drops are growing again. Spend, volume, and engagement all rose last year, showing that this trusted acquisition…