PSE x The High Performance Foundation
A brief to create a distinct brand identity and digital toolkit for a brand new podcast.
View Full StudyTo elevate brand awareness and drive offline bookings, luxury aviation provider KlasJet partnered with PSE on a high-end global direct mail campaign. Through precise data cleansing, premium creative execution, and seamless international delivery across 48 countries, the campaign effectively reached KlasJet’s most valuable prospects. The result was a boost in brand engagement, strong offline response, and tangible support for sales objectives.
THE PROJECT
KlasJet are a luxury private and business jet charter service, renowned as a leader in the provision of bespoke individual, group, and corporate flights worldwide. KlasJet came to us wanting to increase awareness and drive offline bookings through a high-end direct mail campaign.
THE DATA INSIGHT
Getting the message to the right audience was crucial. PSE conducted comprehensive data cleansing to refine the target list and ensure accurate, compliant contact information. This step helped to maximise deliverability and campaign impact. By focusing on guaranteed delivery rates, we enabled KlasJet to reach a higher percentage of their most valuable prospects, wherever they were in the world.
THE CREATIVE
PSE supported the visual execution of the campaign, ensuring that every touchpoint felt unmistakably premium. From the brochure’s elegant design and finish to the CEO’s personalised letter and the luxury envelope, the creative was carefully crafted to embody exclusivity and quality. The attention to detail positioned KlasJet as a leader in tailored, high-end aviation experiences.
THE OUTCOME
The campaign successfully delivered internationally across 48 countries with exceptional reliability, contributing to a measurable uplift in brand engagement. Offline responses complemented KlasJet’s digital marketing activity, creating a cohesive, cross-channel presence. With a high percentage of guaranteed deliveries and strong qualitative feedback, the campaign not only raised brand visibility but also supported the company’s sales objectives, driving a significant number of enquiries, proving the power of premium print in a digital-first world.
This campaign achieved an extraordinary ROI of 461:1.
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