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STAGECOACH: Keeping the community informed.

Customer feedback told Stagecoach that customers are unaware of the changes in services because they didn’t enage with the communication channels being used. We developed a door-to-door strategy to communicate to large audiences, simply and cost effectively.

THE PROJECT

In Stagecoach’s own words they are proud to serve and to continually improve the service for the community. They are consistently updating their network and introducing new initiatives.

With improved services comes the need to communicate. Customer feedback was telling Stagecoach that they were unaware of the changes being made as they did not engage with the digital channels that were being used before.

So back in November 2022, we delivered our first series of door drops to support the “Positive Message” campaign. Over 350,000 postcodes were sent a door drop updating them on the latest network changes and the new £2 single fare scheme that had been recently introduced.

OUTCOMES

Since then, we have continued to work with Stagecoach with over 1,000,000 door drops now being sent communicating numerous route updates and other exciting projects, including the launch of the 100% Electric Park & Ride network.

Door drops are now an integral part of Stagecoach East’s omni-channel communications plan.

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