Direct Mail Is Not Just For Christmas
For many people, direct mail can mean anything from a pizza leaflet to a sofa catalogue the size of, well, a small sofa. And for most, when they think direct mail, they think retail and ecommerce. …
Business Mail
HFSS and the Future of Marketing. Where does Direct Mail Fit?
With HFSS legislation now in place, brands are navigating a more complex advertising environment. Restrictions across digital and broadcast channels mean marketers need to think carefully about how they communicate,…
Which Industries Benefit Most from Business Mail and Why?
Understanding Business Mail Business Mail is addressed communication sent to an individual that contains information such as financial or loyalty statements, administrative updates, or appointment notifications. It combines practical purpose…
Why Strong Data Is Essential for High-Performing Direct Mail.
Data is the backbone of every successful Direct Mail campaign. Before you think about creative, audience strategy, or postage, the most important place to start is with clean, accurate data. When your data is…
Direct Mail vs Digital Automation: Turning Triggers into True Connection
Triggered and automated marketing campaigns are designed to deliver messages at key moments in the customer journey, when someone browses a product, abandons a basket, or reaches an anniversary. These…
7 Insights into Business Mail with JICMAIL
What is Business Mail? Sometimes referred to as customer mail, Business Mail is addressed to an individual and typically includes financial or loyalty statements, administrative updates, and account or appointment…
Focus on Direct Marketing Formats: Leaflets
For decades, leaflets have been a popular choice in direct marketing for their versatility and cost-effectiveness. They’re impactful in getting your message across. Leaflets played a big part in American…
Focus on Direct Mail Formats: Envelope and Letter Mailings
Envelope and letter mailings have been the cornerstone of direct mail marketing for nearly thirty years. This format is popular, with almost 8 billion addressed letters delivered annually by Royal…
One Piece Mailers: A Focus on Formats
One of our favourite formats because of its versatility, one piece mailers (sometimes called a self-mailer) are a popular choice for retailers across the UK, and we thought we’d delve a…
Webinar: Mastering Direct Mail – A 6 step approach that delivers a great ROI
We did it! We hosted our first-ever webinar, ‘Mastering Direct Mail’, in partnership with the DMA on Tuesday 17th September. As DMA Gold Award winners we loved the opportunity to…