In the world of marketing, understanding your audience is crucial for success. One effective way to segment and target potential customers is through the use of ABC1 audience data. The…
We are delighted to announce that PSE, in partnership with HelloFresh, has been awarded the prestigious Direct Commerce Award for Direct Marketing. This award recognises the exceptional collaboration between our…
With Black Friday just around the corner, businesses are preparing for one of the busiest and most competitive shopping days of the year. And with only 80 days to go,…
The General Data Protection Regulation (GDPR) is the cornerstone of data privacy protection within the EU. For direct mail marketing agencies, understanding and leveraging the concept of legitimate interest under…
The United Kingdom recently experienced a significant political shift: after 14 years, the Conservative government has been replaced by a Labour-led government. This change has led to notable shifts in…
Data security and GDPR compliance at PSE isn’t just a priority—it’s the cornerstone of our operations. We treat our clients’ data with the utmost care and strictly adhere to data…