80 Days to Black Friday: How Direct Mail Can Supercharge Your Sales
With Black Friday just around the corner, businesses are preparing for one of the busiest and most competitive shopping days of the year. And with only 80 days to go,…
Data Drivers
Understanding GDPR and Legitimate Interest for Direct Mail Marketing
The General Data Protection Regulation (GDPR) is the cornerstone of data privacy protection within the EU. For direct mail marketing agencies, understanding and leveraging the concept of legitimate interest under…
The 2024 General Election: Key Insights and Data Strategy
The United Kingdom recently experienced a significant political shift: after 14 years, the Conservative government has been replaced by a Labour-led government. This change has led to notable shifts in…
PSE Data Security & GDPR Compliance
Data security and GDPR compliance at PSE isn’t just a priority—it’s the cornerstone of our operations. We treat our clients’ data with the utmost care and strictly adhere to data…