The Importance of a Press Pass in Direct Mail
Did you know a press pass can be the difference between a flawless print and an expensive mistake? That’s why we offer press passes as part of our service—to give…
Industry insight
Mail Read Rates Hit Record High in Q4 2024, Reinforcing Its Super Touchpoint Strengths
The latest JICMAIL data shows mail engagement surged to an all-time high in Q4 2024, with 77% of Direct Mail, Door Drops, and Business Mail read or looked at—the highest…
Celebrating Love Paper Week: The Power and Sustainability of Print
Happy Love Paper Week! At PSE, we know that paper is more than just a material—it’s the foundation of what we do. In an increasingly digital world, paper remains a…
PSE Retains JICMAIL Platinum Partner Status
PSE is proud to announce the renewal of our JICMAIL Platinum Partner status, recognising our expertise in planning, measuring, and evaluating Direct Mail campaigns using data. JICMAIL (Joint Industry Committee…
Unlock the Power of Direct Mail in 2025: Connecting with Your Customers on a Personal Level
As we enter 2025, we’re thrilled about the many opportunities Direct Mail (DM) offers to help brands connect with their customers in meaningful, personalised ways. The first quarter of the…
PSE Supports Mangrove Regeneration Carbon Offset Initiative
At PSE, sustainability is central to our mission. In 2024, we’re proud to have contributed 6,715 trees to the Mangrove Regeneration project, creating 2,686 hours of employment in the process.…
Creativity in Direct Mail: A Quick Q&A with Rob Newton
Following his recent guest appearance on JicMails Q3 2024 webinar, our CEO and Co-Founder, Rob Newton, shared his insights into the power of creativity in Direct Mail. Here’s a quick…
Predicted Trends for Direct Mail in 2025
Print is a highly technical product and over our three decades, we’ve seen many developments that have made direct mail more responsive, sustainable and measurable. As we approach 2025, we’re…
Maximising Impact: A Guide to Effective Direct Mail Formats
Direct Mail has proven to be a powerful tool for businesses aiming to build strong connections with their target audiences. Each format within Direct Mail offers unique features and benefits,…
Focus on Direct Marketing Formats: Leaflets
For decades, leaflets have been a popular choice in direct marketing for their versatility and cost-effectiveness. They’re impactful in getting your message across. Leaflets played a big part in American…