Partially Addressed Mail

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HFSS and the Future of Marketing. Where does Direct Mail Fit?

With HFSS legislation now in place, brands are navigating a more complex advertising environment. Restrictions across digital and broadcast channels mean marketers need to think carefully about how they communicate,…

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When to Use Partially Addressed Mail Instead of Door Drops

Understanding the Difference When planning customer acquisition campaigns, both Partially Addressed Mail (PAM) and Door Drops offer valuable ways to reach new audiences. The key difference lies in how precisely…

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Focus on Direct Marketing Formats: Leaflets

For decades, leaflets have been a popular choice in direct marketing for their versatility and cost-effectiveness. They’re impactful in getting your message across. Leaflets played a big part in American…

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Focus on Direct Mail Formats: Envelope and Letter Mailings

Envelope and letter mailings have been the cornerstone of direct mail marketing for nearly thirty years. This format is popular, with almost 8 billion addressed letters delivered annually by Royal…

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One Piece Mailers: A Focus on Formats

One of our favourite formats because of its versatility, one piece mailers (sometimes called a self-mailer) are a popular choice for retailers across the UK, and we thought we’d delve a…

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Webinar: Mastering Direct Mail – A 6 step approach that delivers a great ROI

We did it! We hosted our first-ever webinar, ‘Mastering Direct Mail’, in partnership with the DMA on Tuesday 17th September. As DMA Gold Award winners we loved the opportunity to…

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Understanding GDPR and Legitimate Interest for Direct Mail Marketing

The General Data Protection Regulation (GDPR) is the cornerstone of data privacy protection within the EU. For direct mail marketing agencies, understanding and leveraging the concept of legitimate interest under…

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PSE Data Security & GDPR Compliance

Data security and GDPR compliance at PSE isn’t just a priority—it’s the cornerstone of our operations. We treat our clients’ data with the utmost care and strictly adhere to data…

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Webinar: Mastering Direct Mail – A 6 step approach that delivers a great ROI

We are excited to host our first-ever webinar, ‘Mastering Direct Mail’, in partnership with the DMA! Tuesday 17th September, 10am – 11am. Join us as we share insights from our…