Resources

Vintage illustration of a turtle in a postal cap holding a Direct Mail envelope against a bright rainbow background.

Founders Industry insight News Resources

Why It Pays To Be A Tortoise In A Hare’s World: Digital vs Direct Mail

We all know the story of the tortoise and the hare. The hare tears off at breakneck speed, full of confidence, legs all a blur. The tortoise is the opposite. He’s slow, steady and…

Row of three desk calendars labeled October, November, and December on a colorful gradient background.

Industry insight News Resources

5 Lessons To Help You Maximise The Golden Quarter

It’s a truism that Christmas always seems to start earlier and earlier. One minute we’re choosing ice lollies and the next we’re being offered mince pie samples in aisle 3.…

Person in blue jeans and a brown jacket holds a blue promotional brochure at their side, partially visible text on the cover.

Addressed Mail Automated Mail Business Mail Industry insight News Resources

Direct Mail Is Not Just For Christmas

For many people, direct mail can mean anything from a pizza leaflet to a sofa catalogue the size of, well, a small sofa. And for most, when they think direct mail, they think retail and ecommerce. …

Stylized map of the United Kingdom covered with colorful location pins on a dark background

Industry insight News Resources

Putting Your Next Campaign On The Map

DISCOVER OUR NEW GEO PLANNING CAPABILITY Perhaps the greatest advantage of direct mail is its ability to place a message directly into the hands of its intended audience. Long before digital…

Founders Industry insight News Resources

Direct Mail Continues to Drive Digital Performance, New JICMAIL Data Reveals

New insight from JICMAIL, the industry body for mail measurement, confirms what we’re seeing across our client campaigns at PSE: mail is not just surviving in a digital world —…

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Door Drops Our team Print Management Producers Resources Sustainability

A Creative Approach to Sustainable Production

At PSE, we’re always looking at ways to combine creative thinking with more sustainable production methods. Our latest project, a 5ft phoenix, created entirely from recycled cardboard, is a good example of how…

Dot-density map of the UK and Ireland showing multicolored data points with a legend on the left and map controls on the right.

Door Droos Door Drops Guides Resources

JICMAIL Partners with ShoWhere to Launch Advanced Geo Planning Tool

JICMAIL has launched a new postcode sector mail measurement dataset in partnership with ShoWhere, giving users a more detailed view of mail engagement across the UK. Available to all JICMAIL…

Three-panel pop-art image of a smiling woman with dark hair holding a pixelated orange object to her mouth, backgrounds in blue, pink, and yellow.

Guides Industry insight Resources

HFSS Has Changed Marketing

Are you keeping up with HFSS changes? At the end of last year, the UK introduced new legislation to restrict the advertising and promotion of HFSS (high fat, salt and…

Founders Industry insight News Resources

One Week On: What the JICMAIL Super Touchpoint Report Really Means for Marketers

One week on from JICMAIL’s latest webinar and the release of its Mail: The Super Touchpoint report, there’s been plenty of discussion around what it means for the future of…

Addressed Mail Industry insight News Resources

JICMAIL and TGI announce ongoing data integration while the Direct mail channel posts record levels of digital performance in Q4 2025

JICMAIL reports that the proportion of mail driving website visits has reached its highest level in five years. To help marketers plan across the increasingly effective mail channel, JICMAIL has…