We’re delighted to share that three members of the PSE team have been selected to judge this year’s prestigious DMA Awards, one of the most respected and recognised award programmes in the marketing industry.

The DMA Awards celebrate the very best in creativity, strategy, innovation and data-driven marketing, recognising campaigns that deliver exceptional results and set new standards for excellence. As a long-standing supporter of both the DMA and the Awards programme, PSE has always championed the role of effective, measurable marketing and has proudly celebrated success at the awards ourselves over the years.

That’s why it’s particularly rewarding to see our team invited to join this year’s judging panel. With representatives spanning leadership, client services and creative, their appointments reflect the breadth of expertise that exists across the agency and our continued commitment to driving excellence across the direct marketing industry.

Hannah Murphy, Senior Account Manager

Judging Category: Travel & Leisure

Selected as a Next Gen Judge, Hannah will be reviewing some of the most innovative and effective campaigns from across the travel and leisure sector.

Smiling blonde woman in a pink top seated at a table in a sunlit cafe or restaurant interior.

“I’m thrilled to step into the Next Gen Judge role for Travel & Leisure at this year’s DMA Awards! It’s a huge privilege to review work that’s truly raising the bar, and I’m equally excited to meet up with industry peers to celebrate the best of the best.”

Close-up selfie of a smiling man wearing a white shirt and a backpack, with a blue cap bearing a red logo, and sunglasses hanging from his shirt, in a pit lane setting.

Phil Newton, Co-Founder & COO

Judging Category: Mail

With more than three decades of experience in print, direct mail and customer communications, Phil’s appointment as a DMA Awards judge is a testament to his long-standing contribution to the industry. Having previously judged DMA Awards categories, he brings a wealth of knowledge and perspective to one of the programme’s most established categories.

“I am really pleased to be selected as a judge for 2026. Having worked in print and direct mail for over 30 years, it’s a real privilege to help recognise the best work being produced across our industry and I am excited to see this year’s entries.”

Briony Hindwood, Head of Creative

Judging Category: Partially Addressed Mail & Door Drop

Returning for a second year as a DMA Awards judge, Briony brings extensive creative expertise and a deep passion for the channel.

Woman wearing a white top and sunglasses posing in front of a colorful graffiti wall.

“It’s the biggest compliment to be invited back as a DMA judge for a second year. And better still, to be judging a category I’m so passionate about. The DMA Awards really do spotlight the very best in creativity, strategy, and data-driven decisions. I can’t wait to see what’s entered this year.”

Celebrating Industry Excellence

The DMA Awards play a vital role in recognising the campaigns, ideas and innovations that continue to move our industry forward. From breakthrough creative and strategic thinking to exceptional use of data and measurable results, the awards shine a spotlight on the work that sets the benchmark for marketing excellence.

We’re incredibly proud to see our team representing PSE on this year’s judging panel and helping to identify and celebrate the very best work from across the industry.

Congratulations to all three on this well-deserved recognition.

Interested in Entering the DMA Awards?

If you’re planning to showcase your best work this year, now is the perfect time to get involved. Visit the DMA Awards website to explore categories, entry criteria and key deadlines, and see how your work measures up against the very best in the industry. www.dma.org.uk
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Gemma Hussey