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REACH NEW CUSTOMER WITH PRECISION

GDPR compliant, postcode-targeted mail that reaches new audiences efficiently and compliantly.

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Targeted Mail that drives Acquisition

Partially Addressed Mail (PAM) is a powerful acquisition tool that targets households rather than individual names, helping brands reach new customers without using personal data. It’s GDPR-compliant, cost-effective, and ideal for expanding audience reach through precise, data-led targeting.
By analysing location, demographic, and customer lookalike data, PAM identifies the most responsive postcode areas, combining the accuracy of direct mail with the scale of door drops. It allows brands to deliver high-impact printed campaigns that convert new customers efficiently.

According to JICMail, 86% of partially addressed mail is engaged with, and it drives some of the strongest acquisition responses across print channels, combining precision with performance.

Why Partially Addressed Direct Mail Works?

  • Precise targeting – reach lookalike audiences by postcode without personal data.
  • Acquisition focused – expand your customer base through proven targeting models.
  • Efficient performance – achieve strong ROI with measurable campaign results.
  • GDPR Compliant – A fully GDPR compliant way to communicate with potential new customers.

The PSE Approach To Partially Addressed Mail

We combine data intelligence, postcode targeting, and print expertise to make Partially Addressed Mail (PAM) a precise and powerful acquisition tool. Each campaign is built to reach lookalike audiences efficiently, driving response and customer growth without the need for personal data.
  • Data and insight – analysing demographics and customer profiles to identify the best-performing postcode areas.
  • Creative and message planning – delivering tailored content that connects with local audiences and motivates response.
  • Production and distribution – managed with accuracy, quality, and efficiency from print to doorstep.
  • Reporting and optimisation – measuring engagement and refining future campaigns for stronger results.
Our expertise in audience targeting and data-led print marketing helps brands use PAM to expand reach, acquire customers, and achieve measurable growth.

Who Is Partially Addressed Mail For?

Partially Addressed Mail (PAM) is ideal for brands focused on customer acquisition through precise targeting. It helps you reach lookalike audiences without using personal data, combining the targeting power of direct mail with the scale and efficiency of door drops.

We use data and postcode insight to create acquisition campaigns tailored to each sector:
  • Retail and Consumer – acquire new customers and re-engage lapsed ones with postcode-level targeting.
  • Home Services – reach households that match your best customer profiles in key areas.
  • Financial Services – promote new products and services while maintaining GDPR compliance.
  • Travel and Leisure – build awareness and inspire bookings with location-led targeting.
  • Utilities and Telecoms – expand reach and strengthen local market share efficiently.
  • Charity and Non-profit – grow donor bases and connect with high-potential households.
  • Healthcare – raise awareness and drive sign-ups for wellness or membership programmes.
PAM offers the precision of data-led targeting with the reach and efficiency to scale customer acquisition quickly and compliantly.

Reach New Customers With Precision

Acquire high-potential audiences through data-driven, postcode-targeted print campaigns.

Explore PAM Campaigns

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Frequently Asked Questions

Partially Addressed Mail is a targeted Direct Mail format that reaches households using postcode-level data rather than personal data.

Instead of a named recipient, mail is addressed to “The Occupier”, making it a GDPR-compliant way to acquire new customers.

Yes,  PAM does not use personal data, which makes it fully GDPR-compliant. It’s a privacy-friendly acquisition channel that allows brands to target households with relevant, data-informed messaging.

PAM uses anonymised postcode data and demographic insights to identify postcodes where your ideal customers are most likely to live.

This allows you to target relevant audiences without needing personal information, giving you reach and precision at the same time.

PAM is cost-effective, scalable and highly targeted. It’s ideal for reaching lookalike audiences, boosting acquisition, launching new products or campaigns, and increasing brand visibility across carefully selected areas.

PAM supports many of the same formats as addressed mail, including postcards, letters, leaflets, mini brochures and multi-page mailers.

We recommend the best format based on your objectives and budget.

Both channels support acquisition, but PAM offers more precise targeting than Door Drops because it uses postcode-level segmentation.

While Door Drops reach all households in a chosen area, PAM targets households that most closely match your customer profile.

Yes, PAM works well for retail, ecommerce, gifting, subscription, food and drink, leisure, and home and lifestyle brands. Any business looking to acquire new customers or expand geographically can benefit.

Absolutely. PAM can target a few selected postcodes locally or be expanded nationwide depending on your customer base, budget and growth objectives.

We combine data insight, postcode modelling, creative expertise and sustainable print management to deliver Partially Addressed Mail campaigns that perform.

Our experience helps brands target the right areas, use the right formats and deliver measurable acquisition results.

PAM can be tracked through offer codes, QR codes, personalised URLs and matchback analysis.

This means you can measure response, customer value and ROI across each targeted postcode group.