Direct Mail Marketing involves sending promotional materials to customers’ mailboxes to engage them directly.

Costs vary depending on design, printing, and distribution, but typically range from 50p to £1.50 per piece.

Absolutely. Direct mail allows for targeted campaigns, making it cost-effective and impactful for businesses of any size.

For direct mail, a good response rate can vary, but typically, if you’re reaching out to new prospects, a rate of around 1-5% is solid.

You can track direct mail campaigns, using tools like unique promo codes, custom URLs, or QR codes to link responses back to specific mail pieces. Adding call tracking numbers also helps monitor response rates. For more on this, check out our blog post on tracking direct mail marketing campaigns.

Yes! In fact, PSE has a long-standing relationship with the Data & Marketing Association (DMA) – the UK’s trade association for the data and marketing industry.