Jonny Rye
Data Marketing Analyst
PSE’s team of data analysts, or the ‘SuperComputer’ as we sometimes call them, drill right into the heart of your data.
Our team comprises top-tier experts in data analysis, selection methodologies, and safety protocols, bringing unparalleled knowledge and proficiency to every project.
Dependent on your brief and overarching objectives of the campaign our team will find the right data to target.
Our team can:
Create bespoke customer profiles.Analyse spends by product.
Create customer data models to maximise response rates of your direct mail campaign.
Develop easy to follow presentations/dashboards to ensure our clients have 100% clarity on their data models.
We can also provide insight for campaign targeting across direct mail but also insight that can be used across other channels within the marketing mix
Dependent on the level of analysis required we can deliver anything from a stage 1 profile through to more granular profile builds.
Essentially, we can answer all your data questions whilst creating a unique customer profile to help meet your campaign goals all within a clear and concise dashboard.
OUR TEAM
Chris Holton
Head of Data & Analytics
Guy Barker
Operations Director
DISCOVER OUR WORK
HelloFresh
We analysed the customer base against historic home movers, and this enabled us to develop a clear strategy to build…
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The Wine Society
Working together to develop an effective win-back campaign that creatively wows and drives response rates.
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Stagecoach
We developed a door-to-door strategy to communicate to large audiences, simply and cost effectively.
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Mr & Mrs Smith
In collaboration with Mr & Mrs Smith, our goal was to improve the ROI their acquisition and retention direct mail…
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