Kirsty Young
Client Strategy Lead
With your own data now profiled we build an accurate profile of your best customers.
If retention is the objective, we will identify who is best to target and what to target them with from looking at your product mix. Our goal is always to create ‘champions’ of your customers, customers who ‘shop your shop’, time and time again.
If customer acquisition is the objective, we will recommend data sources using the best of your current database to build a profile for targeting new.
At this point in the cycle, we also offer the following services:
Data cleansing
Data suppression management so you can test multiple sources within the same campaign.
All our work is GDPR compliant with all protocols.
Secure data uploads in locked servers.
Safety is our priority. We adhere to the highest safety standards, implementing robust protocols to protect data integrity and ensure the confidentiality of sensitive information.
From compliance with regulatory requirements to proactive risk management, we safeguard the interests of our clients and their stakeholders.
OUR TEAM
Danny Crowe
Planning Consultant
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