DATA SELECTION

With your own data now placed into deciles, from highest spending/most likely to spend, we build an accurate profile of your best customers. 

If retention is the objective, we will identify who is best to target and what to target them with from looking at your product mix. Our goal is always to create ‘champions’ of your customers, customers who ‘shop your shop’, time and time again. 

If customer acquisition is the objective, we will recommend external data sources using the best of your current database to build a profile for targeting new. 

OUR TEAM

Kirsty Young

Client Strategy Lead

Danny Crowe

Planning Consultant

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