Direct Mail Marketing is a form of direct advertising that involves sending physical materials like postcards, flyers, and brochures to a targeted group of potential customers. By delivering a tangible message directly to your audience, it creates a more personal connection and delivers powerful results.
Direct Mail remains a highly effective channel for engaging audiences, even in the digital age. Here’s why:
90% of direct mail is opened by recipients.
Physical mail feels more personal and memorable than digital ads.
Fewer brands use direct mail, making your message stand out.
Direct mail drives a strong ROI, especially when combined with digital channels.
At PSE, we’ve refined direct mail into a streamlined process that maximises your campaign’s success. Our 6-Step DM Success Cycle includes:
Direct mail campaigns come in various formats. Here are some of the most effective types:
Several factors influence the cost of a direct mail campaign, including design, printing, and mailing costs. Here’s a breakdown:
Professional design to create visually appealing content.
Depends on the size, quality, and quantity of mailers.
Covers the logistics of delivering your mail to the right audience.
Here are some key tips to ensure the success of your direct mail campaigns:
Tailor messages to each recipient to increase engagement.
Make it easy for customers to take the next step.
Use A/B testing and track results to refine future campaigns.
We’ve helped brands like HelloFresh, The Wine Society, and Mr & Mrs Smith achieve significant growth with direct mail marketing. Explore how we drove results with our targeted approach.
Direct Mail Marketing involves sending promotional materials to customers’ mailboxes to engage them directly.
Costs vary depending on design, printing, and distribution, but typically range from 50p to £1.50 per piece.
Absolutely. Direct mail allows for targeted campaigns, making it cost-effective and impactful for businesses of any size.
For direct mail, a good response rate can vary, but typically, if you’re reaching out to new prospects, a rate of around 1-5% is solid.
You can track direct mail campaigns, using tools like unique promo codes, custom URLs, or QR codes to link responses back to specific mail pieces. Adding call tracking numbers also helps monitor response rates. For more on this, check out our blog post on tracking direct mail marketing campaigns.
Yes! In fact, PSE has a long-standing relationship with the Data & Marketing Association (DMA) – the UK’s trade association for the data and marketing industry.
