Our smart geo-targeting solution helps you reach the right households based on exact drive time and distance to their nearest store — and shows that personalised detail right on the mail piece.
Perfect for store openings, localised events, or catchment-based campaigns, Geo-targeted Direct Mail makes each message feel timely, relevant and personal — driving real-world footfall.
How does it work?
- A very simple process which adds very little additional time to any print job
- Artwork is created as normal, with space left for map and direction copy
- The technology generates the maps using the co-ordinates of location and mapped address.
- The map is then printed at the same time the base artwork alongside all other personalised elements within the campaign i.e Name, Address etc
Campaign Options
There are two ways to activate a campaign:
1. Direct Mail to your customer base
We use your existing customer database and calculate the exact drive time and mileage from postcode. Each mail piece includes a personalised message like:
“You’re just 6 minutes and 2.4 miles away – drop in this weekend.”
This level of personalisation drives relevance and response.
2. Target households in a specific area
If you want to reach new households not already on your database, we can identify and target homes within a defined drive-time or mileage radius around your store. We overlay geographic targeting with demographic filters to ensure your message reaches the right audience—delivered via Royal Mail Door to Door.
What can it be used for?
Success Story
Objective: UK Fashion Brand aimed to re-engage lapsed customers and boost autumn sales across multiple store locations.
Targeting: Mailed 10,000 lapsed customers (no purchases in 3+ years, aged 26+) using past transaction data.
Geo-Personalisation Test: Ran an A/B test comparing standard DM vs. personalised postcards showing each recipient’s exact drive route and time to their nearest store.
Incentives & Tracking: Included a discount, in-store treat, and competition entry — all tracked using unique voucher codes and short redemption windows.
Results: Achieved a 14% YoY sales uplift, with the personalised geo-mailers delivering a 63% higher response rate than the static version.
Real Results
Objective: Strengthen retail sales by turning online sample requests into in-store purchases through personalised, location-based Direct Mail.
Personalised Content: Each mail pack included pet-specific samples, vouchers, and a postcard featuring a personalised map showing the two nearest stockists, complete with drive-time routes.
Smart Use of Geo Data: Individual routes were calculated and automatically generated as map images, using each customer’s address and retailer data.
Ongoing Engagement: The campaign is always-on, with packs dispatched weekly and tracked via barcoded vouchers linked to each recipient.
Impact: Conversion from enquiry to in-store purchase increased by 3%, with personalised maps seen as a key driver of uplift and retailer-level insight.
Found All 5 Wendys? Here’s the Real Secret to Finding People.
Well done — you found Wendy!
If you didn’t, or just want to double-check, the answers are below.
(And yes — did you spot the extra one on the reverse?)
Now imagine finding every customer that easily.
That’s exactly what Geo-targeted Direct Mail does. It pinpoints households in your store catchment and shows each person their exact drive time and distance — printed right on their mailer.
It’s a clever way to turn awareness into real-world visits, perfect for:
✔ Store openings
✔ Local events
✔ Catchment-based campaigns
Whether your goal is to boost footfall or make your marketing more personal, Geo-targeted Direct Mail gets you closer — literally.
