STRATEGY & PLANNING

Having worked with many iconic brands our experienced planners take the learning from the data analysis and build a unique direct mail campaign based on your overall objectives and desired ROI. 

Our team focus on recommending who to target, what products to target with and the best format to drive those results.

Our planning team take a test and learn approach to all campaigns, working with all teams across the DM Success Cycle to drive continuous improvement across all your key campaign metrics.

Two business professionals look through some examples of PSE direct mail marketing.

Our team will: 

Build a channel plan​ with a clear view on who to target. 

Create a content strategy​ with recommendations on what to target specific customers with from you product / service range 

Build longer term campaign plans​, as we said Direct Mail works best when part of a longer-term campaign 

Recommend data sets 

Devise plans to fit your CPA including predicted response rates 

Introduce A/B tests fostering a test and learn approach to your direct mail activity 

Introduce control groups to allow us to identify the true incremental value of a client’s direct mail campaign. 

All learnings are then taken into your peak sales time, so you maximise your revenue at the most important time of year. You can expect a comparison increase of over 25% because of our test and lean process. 

OUR TEAM

Kirsty Young

Client Strategy Lead

Danny Crowe

Planning Consultant

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