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INSERT CAMPAIGNS THAT GROW REACH AND RESPONSE

Target new customers through brand-aligned inserts placed where they’ll have the biggest impact.

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Driving Response Through Strategic Reach

Inserts are a powerful way to reach new customers by placing your marketing materials inside complementary brands’ catalogues, parcels, or direct mail campaigns. They provide a cost-efficient route to acquisition by connecting your brand with audiences that already align with your target customer profile.
Inserts can take many creative forms,  from leaflets and postcards to mini brochures, vouchers, or even product samples,  helping brands build awareness, drive response, and encourage trial. By aligning with brands your audience already knows and trusts, you reach qualified, high-intent customers in a relevant and engaging way.

Why Insert Marketing Works?

  • Audience alignment – reach customers of like-minded, complementary brands.
  • High engagement – appear in a trusted, relevant context that encourages action.
  • Proven acquisition – deliver measurable response and long-term customer growth.

The PSE Approach To Insert Marketing

Inserts are ideal for brands focused on customer acquisition and awareness through partnership-based marketing. A cost-effective solution for brands wishing to distribute samples accompanied by literature, CTA and offers to drive conversion.
  • Audience matching – identify partner brands with shared customer profiles and objectives.
  • Creative and offer planning – design inserts that capture attention and inspire immediate action.
  • Print and fulfilment – managed from production to delivery for quality, consistency, and cost efficiency.
  • Performance tracking – use QR codes, voucher codes, and campaign-specific offers to monitor redemptions and measure response accurately.
  • Optional product sampling – include a sample or trial-sized product to increase engagement, encourage trial, and boost response rates.
Our team has extensive experience delivering successful insert campaigns for retail and eCommerce brands, helping them scale efficiently through targeted reach and brand synergy.

Who Is Insert Marketing For?

Inserts are ideal for brands focused on customer acquisition and awareness through partnership-based marketing. A cost-effective solution for brands wishing to distribute samples accompanied by literature, CTA and offers to drive conversion.

We plan and deliver insert campaigns across multiple sectors:
  • Retail and Consumer – drive acquisition through brand collaborations and catalogue partnerships.
  • Home Services – reach qualified households through aligned product or lifestyle mailings.
  • Financial Services – promote relevant offers in trusted, high-engagement environments.
  • Travel and Leisure – inspire response through inserts in lifestyle and travel catalogues.
  • Charity and Non-profit – reach new supporters through carefully matched brand partnerships.
Inserts help brands grow by reaching new customers through meaningful, mutually beneficial collaborations.

Ready To Reach New Customers Through Inserts?

Find out how brand-matched insert campaigns can deliver acquisition and response at scale.

Plan Your Insert Campaign

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Frequently Asked Questions

Insert Marketing uses printed leaflets, postcards or mini brochures placed inside newspapers, magazines, catalogues or ecommerce parcels.

It’s a targeted way to reach engaged audiences who are already in a buying mindset.

Inserts can be included in magazines, newspapers, shared mail packs, catalogues, subscription boxes and ecommerce parcels. We help you choose the right channels based on your audience, budget and campaign goals.

Inserts reach customers when they are already interacting with a product, publication or brand. This creates a high-intent environment that supports acquisition, drives web traffic and encourages immediate response.

Common formats include postcards, flyers, leaflets, voucher cards, mini brochures and folded formats. We recommend sizes and layouts that maximise visibility and response within each channel.

Yes, inserts are often a highly cost-effective offline acquisition channel.

They offer strong reach, targeted placement and competitive production costs, making them ideal for promoting offers or introducing new customers to your brand.

Insert marketing can be very targeted depending on the channel.

Magazine and newspaper inserts allow demographic and interest-based targeting, while parcel inserts reach active buyers within specific ecommerce sectors.

Absolutely. Inserts can be tracked through unique promo codes, QR codes, personalised URLs and matchback analysis.

This helps you understand response, conversion and customer value.

Retail, ecommerce, gifting, subscription, food and drink, leisure and home and lifestyle brands all see strong results from inserts.

They work particularly well for offer-led campaigns and product trials.

Yes. Inserts can be printed on recycled or responsibly sourced materials, making them a considered choice within the wider marketing mix.

We at PSE guide you on eco-friendly paper stocks, finishes, and print options to support responsible decision-making.

Inserts also benefit from piggybacking on an existing delivery, meaning they are distributed alongside mail or parcels already in transit. This reduces the need for additional transport, lowering the overall environmental impact compared to standalone delivery methods.

We combine channel insight, creative expertise and sustainable print management to deliver high-performing insert campaigns.

With nearly three decades of experience, we help brands choose the right channels, formats and messaging to drive measurable acquisition and response.

Real Impact, Measurable Growth

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