Unlocking the Power of ABC1 Data in Direct Mail Marketing
In the world of marketing, understanding your audience is crucial for success. One effective way to segment and target potential customers is through the use of ABC1 audience data. The…
Data
UK Government Introduces Data Use and Access Bill: A Step Forward for Businesses and Consumers
The UK Government has introduced the highly anticipated Data Use and Access Bill, marking a major development in the country’s data legislation. The Bill, tabled by the Department for Science,…
Understanding GDPR and Legitimate Interest for Direct Mail Marketing
The General Data Protection Regulation (GDPR) is the cornerstone of data privacy protection within the EU. For direct mail marketing agencies, understanding and leveraging the concept of legitimate interest under…
The 2024 General Election: Key Insights and Data Strategy
The United Kingdom recently experienced a significant political shift: after 14 years, the Conservative government has been replaced by a Labour-led government. This change has led to notable shifts in…
PSE Data Security & GDPR Compliance
Data security and GDPR compliance at PSE isn’t just a priority—it’s the cornerstone of our operations. We treat our clients’ data with the utmost care and strictly adhere to data…