Putting Your Next Campaign On The Map
DISCOVER OUR NEW GEO PLANNING CAPABILITY Perhaps the greatest advantage of direct mail is its ability to place a message directly into the hands of its intended audience. Long before digital…
JICMail
Direct Mail Continues to Drive Digital Performance, New JICMAIL Data Reveals
New insight from JICMAIL, the industry body for mail measurement, confirms what we’re seeing across our client campaigns at PSE: mail is not just surviving in a digital world —…
JICMAIL Partners with ShoWhere to Launch Advanced Geo Planning Tool
JICMAIL has launched a new postcode sector mail measurement dataset in partnership with ShoWhere, giving users a more detailed view of mail engagement across the UK. Available to all JICMAIL…
One Week On: What the JICMAIL Super Touchpoint Report Really Means for Marketers
One week on from JICMAIL’s latest webinar and the release of its Mail: The Super Touchpoint report, there’s been plenty of discussion around what it means for the future of…
JICMAIL and TGI announce ongoing data integration while the Direct mail channel posts record levels of digital performance in Q4 2025
JICMAIL reports that the proportion of mail driving website visits has reached its highest level in five years. To help marketers plan across the increasingly effective mail channel, JICMAIL has…
Door Drops Deliver: The Measured Power of Attention and Action
As marketers continue to seek channels that balance reach, engagement, and measurable return, the latest DMA and JICMAIL Door Drop Report 2025 makes one thing clear: Door Drops deliver. Once…
Door Drop Trends: What is driving growth and who is leading the way,
The latest DMA and JICMAIL Door Drop Report 2025 paints a positive picture for the channel, showing clear growth in both spend and volume. Marketers are re-engaging with Door Drops…
7 things every Marketer should know about Door Drop Marketing
The latest DMA and JICMAIL Door Drop Report reveals a clear picture: Door Drops are growing again. Spend, volume, and engagement all rose last year, showing that this trusted acquisition…
When to Use Partially Addressed Mail Instead of Door Drops
Understanding the Difference When planning customer acquisition campaigns, both Partially Addressed Mail (PAM) and Door Drops offer valuable ways to reach new audiences. The key difference lies in how precisely…
Direct Mail vs Digital Automation: Turning Triggers into True Connection
Triggered and automated marketing campaigns are designed to deliver messages at key moments in the customer journey, when someone browses a product, abandons a basket, or reaches an anniversary. These…