Direct Mail Is Not Just For Christmas
For many people, direct mail can mean anything from a pizza leaflet to a sofa catalogue the size of, well, a small sofa. And for most, when they think direct mail, they think retail and ecommerce. …
Putting Your Next Campaign On The Map
DISCOVER OUR NEW GEO PLANNING CAPABILITY Perhaps the greatest advantage of direct mail is its ability to place a message directly into the hands of its intended audience. Long before digital…
Direct Mail Continues to Drive Digital Performance, New JICMAIL Data Reveals
New insight from JICMAIL, the industry body for mail measurement, confirms what we’re seeing across our client campaigns at PSE: mail is not just surviving in a digital world —…
One Week On: What the JICMAIL Super Touchpoint Report Really Means for Marketers
One week on from JICMAIL’s latest webinar and the release of its Mail: The Super Touchpoint report, there’s been plenty of discussion around what it means for the future of…
JICMAIL and TGI announce ongoing data integration while the Direct mail channel posts record levels of digital performance in Q4 2025
JICMAIL reports that the proportion of mail driving website visits has reached its highest level in five years. To help marketers plan across the increasingly effective mail channel, JICMAIL has…
PSE Carbon Balancing, 2025 Results
At PSE, responsible marketing is part of how we work, not an afterthought. As a Direct Mail agency, we know paper is a powerful channel, and we also know it…
Love Paper Week: Celebrating the Real Story of Paper
At PSE, we’ve spent three decades working with paper, not as a legacy medium, but as a powerful, purposeful channel. That’s why Love Paper Week matters to us. Love Paper…
PSE Retains JICMAIL Platinum Partner Status
PSE is proud to announce the renewal of our JICMAIL Platinum Partner status for another year, recognising our ongoing expertise in planning, measuring, and evaluating Direct Mail campaigns using data.…
HFSS and the Future of Marketing. Where does Direct Mail Fit?
With HFSS legislation now in place, brands are navigating a more complex advertising environment. Restrictions across digital and broadcast channels mean marketers need to think carefully about how they communicate,…
The Power of Paper, Looking Ahead to 2026
As we look towards 2026, marketing continues to move faster, become more complex, and demand greater accountability. Audiences are exposed to more messages than ever, across more channels, with less…