What is PSE Doing to Promote Sustainability?
Having been involved in the print industry for nearly three decades, and with paper being a huge part of what we do, the question of paper use and its impact…
Understanding GDPR and Legitimate Interest for Direct Mail Marketing
The General Data Protection Regulation (GDPR) is the cornerstone of data privacy protection within the EU. For direct mail marketing agencies, understanding and leveraging the concept of legitimate interest under…
The 2024 General Election: Key Insights and Data Strategy
The United Kingdom recently experienced a significant political shift: after 14 years, the Conservative government has been replaced by a Labour-led government. This change has led to notable shifts in…
The Five Sustainability Questions Marketers Are Thinking About
As a direct mail agency, we plan, create, and send countless printed catalogues, letters, mailers, and postcards every year. Because of this, sustainability is always a key topic of conversation…
PSE Data Security & GDPR Compliance
At PSE, safeguarding data and ensuring GDPR compliance isn’t just a priority—it’s the cornerstone of our operations. Handling millions of records annually, we guarantee our clients’ data is treated with…
Postcard Mailings: A focus on formats.
Postcards are currently the most popular direct mail format in the UK, and while a big part of that could be down to the fact that they’re one of the…
Catalogue Mailings: A focus on formats.
Since 1861, catalogues have served as a powerful tool for winning clients and growing businesses. More than 160 years later, their impact remains strong. Drawing from our decades of experience…
DMA Awards 2023
The Data & Marketing Association (DMA) is home to Europe’s largest community of data-driven marketers, creators and business leaders. They are at the heart of the Direct Response industry, and…