Did you know a press pass can be the difference between a flawless print and an expensive mistake? That’s why we offer press passes as part of our service—to give you complete confidence that your direct mail, door drop, catalogue, or brochure is printed exactly as intended.
What is a Press Pass?
A press pass is a vital quality control step in the printing process, allowing you to oversee production before the full print run begins. It ensures that colours, images, and text match the approved artwork, helping to avoid costly errors and inconsistencies.
Several factors can affect the final print, including paper stock, ink consistency, and different printing techniques. A press pass is particularly important when working with a new supplier, testing a different print method, or launching a new design.
What Can Be Press Passed?
Press passes are essential for a range of printed marketing materials, including:
Direct mail campaigns – Ensure your personalised mailings are printed to the highest standard.
Door drops – Make sure your promotional leaflets and flyers stand out with sharp images and consistent branding.
Catalogues – Verify that product colours and descriptions are clear and accurate before mass production.
Brochures and booklets – Ensure crisp text, high-quality imagery, and the right paper finish for a premium feel.
Postcards and inserts – Double-check colour accuracy and layout for maximum impact.
Why a Press Pass Matters
Even the best-designed print files can look different when transferred to paper. A press pass helps you:
Ensure colour accuracy – On-screen colours don’t always match printed results. A press pass lets you fine-tune shades to achieve the perfect match.
Verify image and text quality – Catch any pixelation, blurring, or alignment issues before the final print run.
Avoid costly reprints – Identifying and fixing issues early prevents waste and unexpected expenses.
How We Support You
At PSE, we don’t just offer a press pass—we guide you through it. Our team ensures:
High-quality proofs – We provide accurate, high-resolution digital proofs to reflect the final print quality.
Expert colour management – We work with printers to ensure the correct colour profiles and finishes are used.
Clear communication – We liaise with the print team on your behalf, making the process smooth and stress-free.
Take Control of Your Print Quality
If you’re planning your next direct mail, door drop, brochure, or catalogue campaign, a press pass can safeguard your investment. Get in touch to learn how we can help.
