The UK Government has introduced the highly anticipated Data Use and Access Bill, marking a major development in the country’s data legislation. The Bill, tabled by the Department for Science, Innovation, and Technology, aims to place data protection and technology at the centre of economic growth, public service improvement, and consumer benefit. It’s projected to generate an impressive £10 billion for the UK economy over the next decade.
At PSE, we’re encouraged by the emphasis on responsible data sharing, a key to helping businesses and consumers benefit from personalised, effective communication. As a Direct Mail specialist agency, we rely on data to help brands connect with their customers in meaningful ways. This Bill reflects the Government’s commitment to balancing privacy protection with innovation, and it aligns well with our values.
The Data & Marketing Association (DMA), a driving force behind reforms in data legislation, has welcomed the Bill. DMA CEO Chris Combemale highlighted the importance of maintaining high standards of data protection while enabling businesses to thrive.
We look forward to working with our clients to ensure they can take full advantage of these changes, leveraging data to deliver the best possible customer experience.
