We did it! We hosted our first-ever webinar, ‘Mastering Direct Mail’, in partnership with the DMA on Tuesday 17th September.
As DMA Gold Award winners we loved the opportunity to share our expertise on using direct mail to create strong, lasting customer relationships and increase lifetime value (LTV) and we looked to share practical insights into how direct mail can effectively attract new customers, re-engage those who have lapsed, and drive repeat purchases.
Chaired by Katie Dulake, Head of Brand, Admiral we were joined by speakers including:
- Michele Masnaghetti VP, Analytics, Epsilon Abacus
- Charlotte Lovell, Growth Marketing Manager, Hello Fresh
- Ian Gibbs, Director of Data Leadership, JICMAIL
- Rob Newton, CEO and Co-Founder, PSE
If you missed it, you can watch the full session here https://dma.org.uk/webinar/mastering-direct-mail-a-six-step-approach-that-delivers-a-great-roi
